It's the UNO matching card game everyone loves, but in a special Pride edition with a rainbow design and collectible storage tin that celebrates the LGBTQ community!
To promote inclusivity, Mattel has partnered with the non-profit The It Gets Better Project.
The It Gets Better Project seeks to inspire people across the globe to share their stories and remind the next generation of LGBTQ+ youth of their worthiness and power.
Game play is the same as for classic UNO. Players race to get rid of all the cards in their hand by matching the card on top of the discard pile by color or number.
When players are down to one card, they must shout loud and proud "UNO!"
